How To Get Your Customers To Fall In Love With Your Products And Services

Copyright (c) 2006 Quick Turn Marketing International,
Ltd.
Forbidden For Business Owner

My hair grows so damn fast. I have to get a hair cut every 3 weeks. Every time I need a haircut I go to Peter in downtown, Vancouver.

You know… Peter actually worked in New York 10 years ago. I guess you could say he earned his chops in New York. And he's cut hair for many celebrities, including Jim Carrey, etc.

Then he moved to Vancouver and opened his own salon.

Well, if Pete is good enough for Jim Carrey then he's good enough for Dan Lok.

I've been going there for 8 years now.

Talk about customer loyalty!

Yeah… so I'm sure you are asking why am I so damn loyal? Right?

What makes Pete different than the other hairdressers?
Why do I go back to him again and again?

Well I'll tell you. Pete works at it. He builds loyal customers in each interaction and builds them into every haircut he produces. He didn't attract the stars simply because he cuts hair well (though he does). He also offers exceptional customer service.

And I have to tell you, even if Pete's haircutting ability wasn't 110%, I'd probably still go back. Why? Customer service. Commitment. Quality.

So ask yourself, how do YOU build loyal customers?

The best way to build loyal customers is by using the loyalty ladder concept. I want you to picture an ordinary ladder.

Now consider each rung of the ladder. Each "rung" is a "stage" of loyalty a customer may have. There are many different stages of loyalty customers demonstrate at each rung of the ladder:

*Raving Fan

* Devotee

* Member

* Customer

* Shopper

* Prospect

* Suspect

Let's describe each of these in more detail.

Suspect
The suspect is the lowest rung on your ladder, when a customer starts out on your loyalty ladder. This is when customer's are at the very bottom of your ladder. These are people who may or may not want or need what it is you sell. They may not have any money. They are simply people who are not buying.

Prospect
Prospects are suspects who have taken some sort of action like subscribing to your newsletter, giving you their email addresses or those who have asked you for some sort of free information. They are people who may turn into active customers, but aren't there yet.

Customer
A customer is anyone who has actually spent money with you. You have to differentiate between your prospects and your customers. This is one of the reasons it is so damn important you segment your lists. You don't want to have everyone on ONE BIG list.

At the very least, you should have a prospect list and customer list. You should treat your prospects and customers very differently. You should always give your customers more attention. Give them a better deal than everyone else. Why? They are already paying you for your products and services. Prospects are important, but customers are even more important.

Member
A member is someone who buys from you more than once. These are customers that now trust you. They feel they belong with you in some way. Now listen up. Customers
who make two purchases are 10 times more likely to make more than someone who makes only one purchase with you. So anyone who is a member deserves special attention, because if they buy twice, they are likely to buy again.

Devotee
What's the difference between a devotee and a member? A devotee is someone who not only buys from you, but tells other people about you. They send you referrals.
They promote you actively. They are happy to be your free sales force because they get so much value from you.

Raving Fan
The next stage in the ladder is Raving Fans. Usually only 1% to 5% of your customers become Raving Fans. They're one of your most valuable assets. They pretty much own everything you have. And, whatever new products and service you come up with, they will buy without blinking an eye.

The Raving Fan will stick with you for years as long as you don't screw up in a major way.

There's a very strong trust and bond with you and the Raving Fans. They trust you 100%. They want to see you succeed. They want to see you do well. If a devotee is
someone who sells for you, a Raving Fan is someone who can't STOP selling for you. Raving Fans tell everyone about how fantastic you are. They talk about your company. They love you.

These days it's more expensive than ever to get a new customer. Most businesses in fact are acquiring their customers at a loss or break-even point. That means you have to get your customers to come back to you and buy again and again.

Why? That customer isn't simply profitable to you. They are your most important resource. What you want, what you need is as many raving fans as you can get.

You will succeed when you sort your prospects from suspects, move people up from prospects to customers, from customers to raving fans.

You need to have a marketing system that automatically moves people up the loyalty ladder as quickly as humanly possible.

Very soon, it'll be like me and Pete. I am one of Pete's Raving Fans. I send him clients. I sell FOR him without him asking me to it. I write about him in my
article! I only go to him and nobody else. And I am thrilled to show up every month, 12 times a year to give him money. And I'll keep going to him unless he retires from the business. That could be another 10 to 20 years.

You see how much a Raving Fan like me is worth to Pete's business?

Sincerely,

Dan Lok

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A former college dropout, Dan Lok transformed himself
from a grocery bagger in a local supermarket to a
multi-millionaire. Today, Dan is one of the most
sought-after business mentors on the Web, as well as
a best-selling author. His reputation includes his title
as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
Forbidden For Business Owner

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Why You Aren't Making The Money You Want To On The Internet & What To Do About It!

Copyright © 2009 Quick Turn Marketing International, Ltd.

Many clients come to me with problems…

The most common problem I hear from people is they aren't making the kind of money they want to make with their Internet business. They don't know what the problem is and they want me to help.

I'll tell you what the problem is. Most of these people are what I like to call opportunity seekers.
These are people that have too many sites and don't spend any time focusing on ONE business. They may have 20 or 30 websites, with each site only breaking even or making a few hundred dollars every month.

Most opportunity seekers are not making the money they want or achieving their financial goals. Why?

They are making a common mistake. They have too many sites, too many interests. This prevents them from focusing their efforts and creating the six figure income they dream of.

Focus Is The Key To Long-Term Success

If you want to succeed on the Internet, you are much better-off staying focused. That means starting off with one site or idea and perfecting it before moving on to the next Internet adventure. Far too many people have a get rich quick mind-set. In fact, I'd say almost all opportunity seekers have this mind-set.

They jump from one program to another hoping one of them will lead to success.

Opportunity seekers are always the first to jump on the next big moneymaking bandwagon. It may be one thing one month, another the next month.

They may try to concentrate on affiliate marketing then switch dramatically to e-book marketing the next.

Whatever seems to be working for others they jump into with wild abandon, without considering their true talents, abilities and interests.

These people are looking for some easy way to make money. They think they can make money with Google AdSense or just a web page, or even with a multilevel marketing program. This is NOT how an entrepreneur thinks! However, this is exactly how an opportunist thinks.

They always are looking for shortcuts, and then wonder why it isn't working.

It isn't working because you have no focus. You must have focus. You must think like an entrepreneur. Focus is one of the most vital aspects of your success. My advice to these newbies is shut down 29 of your sites and focus on one site, the one that best represents your interests.

Optimize it. Work on refining it. Refine your sales process and your back end on this single site and make it successful BEFORE you move on to the next site.

Yes, I have many sites. But I am Dan Lok. You're not there yet. Perfect your one site. THEN you can think about moving on to other moneymaking ventures.

Horizontal Vs. Vertical Business

Many people have what I call a horizontal business. A horizontal business has many sites in many different niches, like hobby niches.

People who own horizontal businesses have 20 or more separate business ventures. I recommend having a vertical business instead. A vertical business is a business that has depth and focus.

Having a vertical business means if you have a product in a particular niche, like stock trading, focus on selling products related to that and that only. Put all your eggs in one basket and create a funnel effect. This way you'll have one group of customers and you can become a big fish in
a small pond.

You'll have all your eggs in one place yes… but you'll become an expert egg layer and watch all your eggs hatch with great success.

Make sense?

What is the problem with a horizontal business? You aren't specialized.

It's almost impossible to make a six-figure income with this kind of business because you don't spend enough time on any ONE business.

When you have a vertical business, you have fine-tuned your business so well competitors have a hard time keeping up with you. People can't compete. You also build a strong client base with satisfied customers.

Think Like An Entrepreneur

So, the biggest problem people have is they are opportunity seekers.

The key is thinking like a true Internet entrepreneur. Don't jump on the trend bandwagon. Don't ask what the shortcuts are. An entrepreneur has a long-term vision. You have to have a one-year, five year and ten year vision. Find out what you want your business to look like in the long-term.

Ask yourself, What do I want to accomplish ultimately? Then decide whether your activities fit with your goals. Stop jumping from one program to another. Focus on one program, one site, and one great idea. This is what you have to do if you want to make six figures. It has nothing to do with your knowledge, skill set experience etc. It has to do more with your focus.

Sit down. Think about it.

Stop jumping from one program to another and stop getting sucked into false moneymaking schemes. Find out what your goals are, what you want to accomplish.

This is a far superior approach. Yes, it takes a lot of energy. But its worth it. In the long-term it's
much less tiring than diversifying your business.

Once you are an expert in your industry or niche, THEN you can think about diversifying your business.

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.

To find out what Dan is up to now, visit him at:

Read More...